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Diageo Reserve Brands to sponsor Goodwood

Published:  21 May, 2010

Diageo Reserve Brands has announced a three year sponsorship agreement with the Goodwood Estate.

With a focus on four main calendar events: the Goodwood Festival of Speed; Glorious Goodwood; Vintage at Goodwood; and Goodwood Revival, the agreement secures pouring and activation rights of Diageo Reserve Brands to around 750,000 people who visit the events each year.

Tanqueray London Dry gin is the lead brand across the Estate with a focus at Glorious Goodwood and Vintage at Goodwood and other Diageo Reserve brands taking centre stage at Goodwood in 2010 include Johnnie Walker Black Label blended Scotch whisky and The Singleton of Dufftown single malt Scotch whisky.

Rob Ward, head of marketing for reserve brands, said: "We're tremendously excited about working with the team at Goodwood to bring world class drinking experiences to the Estate and to take our brands, led by Tanqueray gin, to the next level."