Rosemount campaign targets football widows
Rosemount is targeting football widows with a summer themed campaign across its portfolio of wines entitled Give Football the Yellow Card.
The campaign, which runs from May until August, includes a neck collar promotion offering consumers who purchase a bottle of Rosemount Diamond Label Crisp Chardonnay, Diamond Label Sauvignon Blanc or Diamond Label Pinot Grigio the opportunity to enter a free prize draw to win a trip to New York with three friends, complete with £1,000 spending money and their own personal shopper.
The neck collar features a chill-to-reveal mechanic, whereby each promotional bottle of Rosemount needs to be chilled to the perfect temperature to reveal a word which consumers need to SMS to enter the draw.
"Give Football the Yellow Card has specifically been designed to appeal to women and offers a unique point of difference at a time when many World Cup promotional campaigns will be focused towards men," said Neil Barker, UK commercial director for Foster's.
Keywords:
Search
56-58 Church Walk, Burgess Hill, West Sussex, RH15 9AN
Registered in England No. 6646125. VAT No. 938 4452 95
