Trade groups have responded to government figures showing a rise in the number of alcohol-related deaths.
Trade groups have responded to government figures showing a rise in the number of alcohol-related deaths.
Figures from the Office of National Statistics show the figure has risen from a low of 6.7% per 100,000 people in 1992 to 13.6% per 100,000 in 2008.
The ONS said although "figures in recent years suggested that the trend was levelling out, alcohol-related deaths in males increased further in 2008. Female rates have remained stable."
Those in managerial positions drink on average 13.8% units a week compared to 10.6 units for those in manual jobs. Seventy-two per cent were most likely to buy alcohol in a supermarket, 68% in bars and 62% in restaurants.
Jeremy Beadles, chief executive of the Wine & Spirit Trade Association, said: "Government figures confirm the continued fall in overall alcohol consumption in the UK and reflect changing consumer tastes around Europe with more people drinking at home and a preference for drinking alcohol with a meal in a restaurant.
"While we should be concerned by the rise in alcohol related-deaths, it's important to remember that overall alcohol consumption has been falling now for several years, suggesting Government efforts to combat alcohol misuse should be focused on the minority of people who drink excessively, not the vast majority who enjoy a drink in moderation."
Chris Sorek, chief executive of alcohol awareness charity, Drinkaware, said: "We could all do with a gentle reminder from time to time to re-evaluate the role alcohol plays in our everyday lives. Most people think the amount they drink is OK but only two large glasses of wine or a couple of pints a day could put you at risk.
"Rather than waiting for a scare to take stock of drinking habits, people can make some small changes to avoid serious health conditions. Sticking to the daily unit guidelines could make a big difference to overall wellbeing, both now and in the future."