Lanson launches new Champagne at Wimbledon

Published: 24 June, 2009

Champagne Lanson has launched its new Extra Age Brut cuvée at the Wimbledon Championships in London and VinExpo in Bordeaux.

Released just ahead of the company's 250th anniversary in 2010, and in keeping with house style, the new blend is a recreation of the style of Champagnes produced by Champagne Lanson during the 19th century and made by the traditional method of suppressing malo-lactic fermentation to give a fresher style with a propensity for long ageing.

Cellar master Jean Paul Gandon has crafted a wine which is a blend of 60% Pinot Noir and 40% Chardonnay from Grand Cru and Premier Cru vineyards.

The aim is to show both complexity and freshness by using wines from the 1999, 2002 and 2003 vintages.

The Pinot Noir is taken from Verzenay and Bouzy's best parcels and is balanced with Chardonnay from the Côte des Blancs: Chouilly, Avize, Oger and Vertus.

Aged for a minimum of 5 years, the Champagne retains a freshness associated with non-malolactic Champagnes.

It is aimed at the on-trade and independent specialist retailers, with a guide retail price of £50.

Champagne Lanson is celebrating its sponsorship of Wimbledon this week with a fleet of Lanson branded taxis hitting the streets of London.

Anyone who spots either a pink Champagne Lanson Rosé Label or black Champagne Lanson Black Label vehicle during Wimbledon and takes a photo should visit the official Champagne Lanson Facebook page and follow the links to upload their photo. The best photo taken over Wimbledon fortnight will win a year's supply of Champagne Lanson.

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