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Rosé sparklings are star of new products at Vinexpo

Published:  21 June, 2009

Rosé sparkling wines and lower sugar Champagnes are some of the many new product launches expected to take centre stage at this week's 15th Vinexpo exhibition that opened in Bordeaux on Sunday, June 21.

A number of French producers are unveiling new ranges of rosé sparkling or updating and revamping existing lines with more eye-catching and modern labels. These include, Distilleries et Domaines de Provence with its new Bau Rosé brand, Champagne Mailly Grand Cru with L'Intemporelle Rosé and its first vintage, the 2004 and Champagne de Venoge with its Louis XV RoséExtra-Brut.

Champagne Nicolas Feuillatte is also looking to introduce a sparkling rosé suitable for long-ageing with its Cuvée 225 Brut Rosé 2004. Cave Jean Gelier, meanwhile, is releasing its Gelier's Pink a rosé crémant d'Alsace.

Veuve a Deveaux is looking to target the trend for lower-alcohol, less sugared wines with its very lightly dosed cuvée Ultra D. Pol Roger's Pure Brut is also a new non-dosed wine for the market released at the show.

Other key trends at this year's Vinexpo is a resurgence in interest in more organic and biodynamic wines and those that are marketing themselves around sustainability and a return to the values of terroir through improved and more modern packaging.

This is also seen in the large number of exhibitors who are using recyclable labels, packaging and closures in more mainstream products at this year's show.

* There will be more coverage of new products released at this year's show, live from Vinexpo from the team.