Two becomes one for Harpers Wine and Spirit

Published: 19 February, 2009

The first issue of the newly merged Harpers Wine & Spirit Trades Review was revealed to the UK drinks industry this week following the acquisition of Harpers by William Reed Business Media in November last year.

The new title, which brings together Harpers and Wine & Spirit in a new fortnightly publication, promises to offer more news, analysis and investigative reports on the big issues affecting the industry.

Andrew Reed, managing director of the drinks division at WRBM said:
"The creation of Harpers Wine & Spirit allows us to broaden our appeal within the drinks trade. That coupled with our events like the International Wine Challenge and The Restaurant Show, puts us in a unique position to reach all the different facets of the trade."

Lee Sharkey, publisher of WRBM's drinks division added: "Harpers Wine & Spirit is the drinks trades title. We will endeavour to champion the issues that really matter and provide a strong and uniting voice to the drinks trade as we tackle today's challenging business conditions."

The content of the new title has been brought together with the advice of the title's newly appointed editorial advisory panel featuring leading figures from across the industry (see full list on page 16).

New features include a Taste section offering tasting notes on new wines and spirits, the latest new products as well as inviting guest reviewers from the trade to give their views on recent events and restaurant openings.

Other new elements include an extended Analysis section featuring Review, with both a look back and forward at key industry events. The Big Question will look to address the key issue of the week, whilst

The Briefing will give expert advice and a breakdown of the latest drinks research.

The magazine retains the standalone business section from Harpers where trading issues affecting all aspects of the industry, both on- and off-trades will be covered. The Careers section will throw the spotlight on a particular company as part of a "What's it Like to Work For..." feature whilst individuals will be asked to pick out the "Highs and Lows" of their career.

The new look was unveiled at a special launch party at London's Wine Theatre in SW on Thursday February 19.

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