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Cockburn's to invest £500,000

Published:  30 January, 2009

Cockburn's is being supported by Beam Global this year with a £500,000 campaign targeting "modern men aged 35-plus".

Consumer initiatives include a partnership with "a well-known chef", and a number of outdoor summer events. An on-trade campaign will encourage licensees and restaurateurs to offer port with dessert and cheese courses, "and remind them of the profit potential of serving this wine," the supplier said.

The activity builds upon the theme established for the brand last year, which has the tagline "a fine disregard for the rules".  

Janice Moorfield, Cockburn's brand manager, said: "Our campaign will engage with modern men, aged 35-plus, who are interested in quality food and drink, and enjoy sharing their gastronomic discoveries with friends and families.  

"We will enhance the culinary journey of these food enthusiasts by introducing them to the delights of food and port-matching, making Cockburn's an essential addition to their dinner tables."