"Rosé, once the poor relation of the wine world, has become the toast of it in less time than it takes to mature a fine red," says Joanna Simon. The drink's image overhaul has seen it move from "naff, tasteless and effeminate" to "classless, ageless and sexless," she adds. And if you're thinking pink you should consider buying the 2007 Crow's Landing Cabernet Shiraz Rosé (£4.25, Co-op) with "bouncy, ripe briary fruit".