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Budweiser gets Vietnam launch

Published:  23 July, 2008

Anheuser-Busch has released Budweiser in Vietnam through an import and distribution agreement with the Gannon Distribution Company.

Tom Santel, chief executive officer and president, Anheuser-Busch International Inc said Vietnam was an exciting beer market with opportunities for further expansion.

"The country's beer industry experienced double-digit volume growth for the past three years and already has a well-developed premium segment," he added.

Budweiser initially will be available at upscale bars, restaurants and supermarkets in Ho Chi Minh City as well as selected chain outlets across the nation.

The distribution deal will see Budweiser available in the south-east Asian country in early June.