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New-look Harpers launched

Published:  23 July, 2008

Harpers, the weekly 129 year-old drinks title exclusively for the wine and spirit trade, has been redesigned in response to rigorous reader research.

Harpers now provides practical as well as in-depth analysis and is a one-stop shop for industry news, whether it is the week ahead, opinions, views, guest columns and a weekly stats page with this week's facts and figures.

A dedicated business section provides practical advice on running and managing business, including support and training.

Richard Siddle, editor of Harpers, said: "Our readership is wide and varied and covers everyone from the winemaker on the ground to sommeliers and retailers, passing everyone in the decision-making process along the way.

"We have listened and talked to readers at every level and their needs shone through loud and clear."

The website, with its user friendly name, now provides rolling daily news in an easy to navigate format.

"It is the place the industry can really interact and have their say through our opinion polls and discussion arenas," said Shirley Kumar, web editor.