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The peaks and pitfalls of EPR

Published:  08 December, 2025

Packaging waste matters and policy that can reduce it is vital. This would be a view held by most across the drinks trade. Despite this, implementation and policy design matter too. The introduction of extended producer responsibility (EPR) policy for some in the sector has been far from satisfactory. In many ways this comes down to a case of unfortunate timing – the policy’s introduction coinciding with a raft of other cost-increasing measures, namely alcohol duty and NIC hikes. But also, legitimate concerns exist regarding the policy’s minutiae.

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