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Kumala launches neck collar promotion

Published:  23 July, 2008

The UK's best-selling South African wine, Kumala, is launching a major off-trade sales promotion, using four million neck collars.

The initiative, which will go on Kumala's core range, will offer consumers the chance to win prizes connected to Kumala's Relax with Kumala' positioning.

Each Click and Win' promotional neck collar contains a unique reference number which consumers then input into the website to find out if they've won one of the 85,000 prizes on offer. Prizes include: weekends away at Champneys, health breaks at the Mandarin Oriental hotel and home cinema systems. Consumers have a one in 50 chance of winning a prize.

Running alongside the sales promotion activity will be the radio sponsorship of Magic 105.4 FM 7 stress busters at 7pm'. This is the first major promotion announced since Kumala moved to Constellation Europe.