Two contrasting news stories caught my attention last month. The first featured the largest ever gathering of the B Corp movement. Held in Oxford the B Corp Festival brought together people from a growing community of over 2000 UK companies who have embraced its key objective – that business should be a force for good. B stands for Benefit. The slogan is People, Planet, Profit. The ethos is that all stakeholders – internal and external – should benefit from what a business does and how it does it.
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