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Value of fine and rare whisky auction sales surge by 21%

Published:  28 November, 2022

A new report by investment bank Noble & Co has revealed that global demand for fine and rare single malt Scotch whisky has led to an increase in volume and value at whisky auction sales. 

Noble & Co worked with data science business Brainnwave to analyse more than 580,000 transactions in the whisky auction market over the last decade.

The results reveal a 21% increase in the value of fine and rare single malts this year, with the volume of bottles sold increasing by 23%.

The strong growth continues a multi-year trend, as investors seek more tangible assets such as fine and rare whisky bottles amidst unrest in financial markets. 

Duncan McFadzean, head of food & drink at Noble & Co, said: “The secondary market for fine and rare whisky has remained exceptionally strong. With impressive value growth in the last three years, it is hard to argue against the financial returns of a rare whisky at the moment. However, economic headwinds are increasing, and we will be watching to see if a tighter fiscal environment leads to a slowdown in collectables as it has for many financial assets.”

Much of the growth in auction sales in 2022 was driven by demand for whisky costing between £100 and £1000, typically home to younger investors and gift buyers. In this category, volumes to the end of September were already up by 30% and value had increased by 40% compared to the same period last year, with the Christmas period still to come.

Whisky consultant Blair Bowman added: “An investment bank’s perspective on the secondary whisky market is highly useful for collectors. This level of scrutiny and sheer volume of data is exactly what the market needs as it matures and diversifies. Increasing numbers of people are attracted to fine and rare whisky so the more clarity on the market we can bring, the better.”

The Noble & Co analysis also found that the volume of bottles of Scotch sold for between £10,000 and £100,000 is up 28% on 2021. The fastest-growing whisky brands by volume in the secondary market are GlenAllachie, Springbank, Balvenie, Daftmill, Bowmore, Arran and Ardbeg.

Duncan McFadzean concluded: “While The Macallan continues to maintain its number one position for both volume and value in the secondary market, there has been wider growth of the fine and rare whisky market. As this happens, there is increasing headroom in the market for most types of investor, from the casual enthusiast to the dedicated, high net worth collector.”