Cashing in on premium brand equity
Published: 11 July, 2022
With the cost of living ever increasing, UK consumers might be reconsidering the way they purchase spirits, but premium brands are likely in the best position to weather the storm. Now is the time to make the most of that brand equity, and perhaps take some lessons from challenging economic times of the recent past.
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Registered in England No. 6646125. VAT No. 938 4452 95
