Slate 20 goes off

Published: 23 July, 2008

This month, Diageo Great Britain is introducing Slate 20, its male-oriented RTD', into the UK off-trade. The brand's launch is being supportedby a 3.7 million marketing campaign.
Slate 20 is a blendedbourbon-based mixed drink, cut with a twist of lime and a hint of ginger'. Now on sale in 9,500 UK pubs and bars, Slate 20 is now one of thetop-five-selling RTDs since its on-trade-launch last September,' according to a spokesperson.
It comes in a four-pack with an RSP of 5.29, and a 700ml bottle, RSP 3.29. A 12-pack will also be available in May 2006.

This month, Diageo Great Britain is introducing Slate 20, its ?male-oriented RTD?, into the UK off-trade. The brand?s launch is being supportedby a £3.7 million marketing campaign.

Slate 20 is a blendedbourbon-based mixed drink, ?cut with a twist of lime and a hint of ginger?. Now on sale in 9,500 UK pubs and bars, ?Slate 20 is now one of thetop-five-selling RTDs since its on-trade-launch last September,? according to a spokesperson.

It comes in a four-pack with an RSP of £5.29, and a 700ml bottle, RSP £3.29. A 12-pack will also be available in May 2006.

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