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Jerry Lockspeiser: Why claiming wine is good for health is bad for business

Published:  19 May, 2021

The wine trade can be a wonderful place to work. Yes, we have had our share of stresses and strains since Covid used its airmiles. True, people running wine businesses can spend more time with PnL spreadsheets and cashflow projections than they do with the latest vintage from Chateau Marvellous. But overall, the balance sheet for working with wine is very strong.

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