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Halewood opens Australian business

Published:  04 March, 2019

Halewood has expanded its global reach with the opening of a business based in Australia.

The opening of Halewood Australia, which will import and market Halewood Wines & Spirits’ British-produced Whitley Neill, Dead Man’s Fingers, Aber Falls, JJ Whitley and Peaky Blinder ranges, was in response to worldwide demand for its artisanal spirits, said the Merseyside business.

“The formation of Halewood Australia s an exciting step for us internationally and will allow us to introduce our wider portfolio,” said chief executive officer Stewart Hainsworth.

The move coincides with Halewood taking a majority stake in the Ironbark Distillery in New South Wales, which handcrafts spirits using local mountain spring water.

As a result of the deal, Halewood said Ironbark would look to triple production capacity of its gin, rum and whisky .

In addition, Ironback would “enjoy increased distribution by Halewood in the UK, USA, and China”, marking the first time the gin will have been exported out of the continent.

Reg Papps, master distiller and director of Ironbark, said: “When you create a brand you always dream that it will be carried on for generations. To have a business partner like Halewood behind Ironbark gives us the opportunity to see the business grow to its full potential and be carried forward for many generations”.

 Halewood’s portfolio covers all drinks categories, including wines, artisinal craft spirits and beers.