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Wine Australia gears up to launch new educational initiative

Published:  10 December, 2018

Wine Australia has announced it is to launch a new educational programme at its trade tasting in London next month.

The Australian Wine Discovered programme will provide free information packs, tools and resources to discover and share Australian wine, said Wine Australia.

Spanning over 20 topics including key Australian regions, varieties and current themes, the programme will offer more than 200 globally accessible assets, including editable presentations, detailed information guides, videos, maps, tasting mats and more.

The initiative would provide a “phenomenal resource" for wine educators, importers, distributors, retailers and consumers all over the world keen to learn more about Australian wine, said Laura Jewell MW, regional general manager, Wine Australia.

As part of the global launch, guests at the Australia Trade Tasting will be able to view demonstrations of the programme, test out the modules and discover more about the content and how it can be used, she added.

With more than 1000 wines from 250 producers on show, Wine Australia claimed the 2019 tasting, which takes place 22 January in London, would be the biggest and most diverse showcase of Australian wine in Europe.

The Australian Wine Discovered education programme has been created with the support of the Australian Government’s $50 million Export and Regional Wine Support Package.