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Majestic signs up as RFU sponsor and launches bespoke rugby range

Published:  07 November, 2018

Majestic Wine has signed a sponsorship deal with the Rugby Football Union (RFU) to become the official wine merchant to England Rugby and Twickenham Stadium.

The four-year deal includes Majestic being the exclusive wine provider to the stadium, across all bars and hospitality areas at all events, including the newly redeveloped East Stand hospitality areas where they will also provide sommeliers to enhance visitors’ match day hospitality experience.

In addition, Majestic will build its own bar in the BA Fan Village and has launched a bespoke range of wines for the ground, including an exclusive ‘Majestic Loves... Rugby’ wine.

“It’s fantastic to get the chance to work together with English Rugby and the Twickenham team. At Majestic we know all about pairing perfect wines with perfect occasions, and they don’t get much bigger than this,” said partnership director Jo Gunn.

Working together with the RFU, Majestic Wine will also be offering discounts to RFU affiliated community rugby clubs, alongside discounts and gift cards to England fans, match day attendees, debenture holders, members of the England Rugby Club and visitors to the World Rugby Museum and England Rugby Store.