Sparkling Blossom Hill
California wine brand, Blossom Hill, is extending its portfolio with the launch of Blossom Hill Sparkling Ros and Sparkling White.
The new-look additions to the UK's best selling wine brand range will be in stores from October 2005, with the launch supported by a consumer campaign targeting women's interest, national, online and regional media.
The launch of the new sparkling range resulted from the Percy Fox (a division of Diageo) continuous consumer research programme' which highlighted the popularity of sparkling wines among Blossom Hill drinkers and their interest in buying a Blossom Hill variant. Research from Wine Intelligence showed that 60% of all Blossom Hill drinkers also drink sparkling wine.
The new sparkling range will launch at 6.99.
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