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Wadsack teams up with Gallo for an adventure

Published:  23 July, 2008

IWSC Communicator of the Year, Joe Wadsack, has teamed up with E& J Gallo and wine education company Blue Tree, to launch Joe Wadsack's Wine Tasting Adventure'.

The 10 pack, to be launched in Tesco stores at the end of the month, includes three 18.75cl bottles of Gallo wines plus a 45-minute CD which features Joe Wadsack leading the listener through an interactive wine tasting experience'.

Ian Belcher, UK marketing controller for Gallo, commented: The product called for three distinct wines to get the key points across, so we are supplying the Chardonnay, White Zinfandel and Cabernet wines from our Sierra Valley range.' Gallo is also running a holiday promotion on the box.