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BrewDog heads Down Under

Published:  25 July, 2017

Scottish brewers BrewDog have announced plans to take their craft beer model to Australia.

Plans to set up shop in Oz are currently underway, with initial talks to set up their first brewery in the “fast-developing” Brisbane or Newcastle areas.

The Scottish business has taken its first step by appointing Australian native Zarah Prior to scout locations for the production facility, which will be its third overall.

In keeping with the brand’s values and general aesthetic, Prior is now seeking contributions and proposals from locals in Australia with the aim of finding a location that is ripe urban renewal or transformation.

“We are open to re-developing an existing industrial site with a 2,000 - 4,000m² built up facility, or alternatively a plot of land able to comfortably accommodate a new build of that size with expansion capabilities in the future,” she said.

Part of the reason the expansion was the strong interest from Australia shareholders who invested in the brewery’s crowdfunding initiative, Equity for Punks, the company said.

Crowd-led investment has been a major source of funding for the brewer which began as a start-up in 2007 by school friends James Watt & Martin Dickie.

Globally, around 55,000 shareholders have collectively invested more than £40million in the brand over the past eight years.

“Our Australian Equity Punk community has been crying out for BrewDog to set up shop closer to home, so we are excited to finally be making that happen. We’ve thrived on the loyalty that our shareholders and peers have shown over the past 10 years, and we can’t wait to deliver brewery-fresh beers to our Equity Punks and BrewDog fans in Australia,” Prior added.

The brewer recently opened its second brewery in Columbus, Ohio, and announced plans to expand into Australia at its AGM in April.

Prior previously headed up recruitment for the Scottish business, and also contributed to marketing and business development over four years based at BrewDog’s Scotland HQ.