Champagne Lanson expands with first organic fizz

By Lisa Riley

Published: 05 June, 2017

Champagne Lanson is introducing its first certified organic Champagne at The Wimbledon Championships 2017.

As the exclusive and official sponsor of the event for the past 16 years, Champagne Lanson has chosen to debut the Green Label fizz – a 50% Pinot Noir, 20% Chardonnay, 30% Pinot Meunier blend - in the bars and hospitality marquees in the grounds of The All England Lawn Tennis and Croquet Club next month.

The new tipple, which is aged for more than three years, comes with a £45 price tag and will join the other coloured labels in Lanson’s portfolio - Black, Rose, White, Ivory and Gold.

To produce the certified organic Champagne, Lanson bought 13ha of vineyards from Leclerc Briant, but was at the moment using just over half that amount to produce the Green Label, resulting in a production run of just 70,000 bottles annually, said managing director UK & international, Paul Beavis.

Should Lanson decide to use the entire vineyard acquired, the Green Label would become the largest certified organic product in the region, he said, adding the organic Champagne was made in the Lanson style, meaning the base wine doesn’t undergo malolactic fermentation, and hence the decision to age the Green Label for more than three years on its lees in the Lanson cellars, with the long maturation period offsetting the high level of malic acid in the Champagne, he added.

Lanson will also reveal its 40th anniversary neoprene bottle cooler jackets at the sporting event, with the chosen colour for 2017 green with white stripes to resemble a tennis court.

Champagne Lanson’s limited edition Wimbledon foil White Label Sec NV bottles, designed to be synergistic to the all-white clothing rule upheld at the event, will also be available in bars and restaurants throughout the championships, alongside Lanson’s Black Label, Extra Age and Rose Label Champagnes.

Lanson has supplied its Champagnes to The Wimbledon Championships since 1977 and was selected as the ‘Official Supplier of Champagne to The Championships’ in 2001.

In addition to the tennis sponsorship, Lanson has for the third running signed as the exclusive Champagne sponsor of Chestertons Polo in the Park, where it will once again be recreate its outdoor Champagne Garden, overlooking the field of play at Hurlingham Park.

New for this year, Champagne Lanson said it would theme its sponsored areas predominantly white to highlight its White Label cuvée.

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