Fever-Tree to post 75% sales growth in 2016

By Mathew Lyons

Published: 24 January, 2017

Sales of premium mixer brand Fever-Tree were up 75% in 2016, the company expects to announce.

Revenues for the company are likely to hit £102.2 million last year, up 73% year-on-year, it said in a trading update this morning.

In the UK, a strong performance in the second half of the year across both the on- and the off-trade, pushed sales values up 118% against the same period in 2015.

In Europe, the US and the Rest of the World, revenues are expected to show rises some 39%, 55% and 88% respectively.

Tim Warrillow, co-founder and chief executive of Fever-Tree said: "We are delighted with our performance in 2016. Fever-Tree continues to gain market share in both the on- and off-trade and, while we have experienced strong growth across all regions, our performance in the UK has been particularly notable culminating in a very strong Christmas period.

"We believe the global opportunity remains in its early stages and will continue to be supported by the long term premiumisation of the spirits sector as well as the growing movement towards mixed and long drinks."

The company's preliminary results will be released on 21 March 2017.

Fever-Tree launched in the UK in 2005. The UK now accounts for some 35% of sales, with the US and Europe the company's key overseas markets.

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