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Published:  23 July, 2008

Sainsbury's, the UK's third-largest retailer and the original pioneer of supermarket wines, is also looking to reduce the number of wines it offers by up to 10%.

Following the rumours that Tesco is simplifying its offering (see Harpers, 18/25 March), Jane Hughes, Sainsbury's category manager for wine, told Harpers: We're currently working on our long-term vision for the wine category, of which the range is obviously one element. We are always striving to make the wine fixture as easy as possible for the customer to shop, while maintaining the depth and breadth of our current offer. We are therefore not planning any significant cuts in range.'

Sainsbury's has approximately 750 lines in the range, and Hughes said that there is some exciting new product development coming down the track'.