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Limited edition Ketel One release marks distillery's 325th birthday

Published:  09 March, 2016

Diageo Reserve Brand Ketel One Vodka is releasing a limited edition bottle to celebrate the Nolet family distillery's 325th anniversary.

The Schiedam-based distillery in the Netherlands has been producing spirits since 1691.

Ketel One, a grain-based vodka, was launched in 1983 and has been part of the Diageo portfolio since 2008.

The distillery remains family owned.

Bob Nolet, an 11th-generation distiller, said: "Ketel One Vodka is a marriage of old world pot still craft and modern distilling techniques, and we wanted to reflect this and commemorate 325 years of our family's dedication to distilling excellence in this special and limited edition bottle.

"The design of the bottle honours the Nolet family's unique distilling heritage, from the colour and the coins to the artwork and - of course - the Nolet family crest.

"We're incredibly proud of our dedication to distilling excellence, which has been carefully passed down through 11 generations of the Nolet family over the past 325 years and inspired my father to create Ketel One Vodka.

"Even now we personally taste each and every single production of Ketel One Vodka before it's bottled, ensuring perfection every time."

The limited-edition bottle is encased in copper-matte plating, echoing the importance of copper-pot distillation to the brand.

Each of the eleven coins across the sides and back of the bottle represent a generation of the Nolet family.

Nick Temperley, head of Diageo Reserve Brands in the UK, said: "Ketel One Vodka is a brand built on the Nolet family's heritage, authenticity and craft - qualities that are reflected in its success.

"The new limited edition bottle is a great way to honour 325 years of Nolet family distilling and we're delighted consumers can join us in commemorating the occasion."

The family will be holding an anniversary party at its distillery on May 14.

Customers around the world are invited to join the celebration by posting a 'Proost' photo on the Ketel One Facebook page at 3.25pm (CET).

The Ketel One Vodka limited-edition bottle will be available exclusively at Harvey Nichols stores nationwide from mid-March and will retail at £45.