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DJ Limbrey unveils premium vodka with Harvey Nichols exclusive

Published:  27 October, 2015

Premium craft distillery, D.J. Limbrey Distilling is to launch its first vodka brand.

D1 Potato Vodka will initially be available exclusively through a six-week listing at Harvey Nichols both in store and online starting October 31.

The luxury goods store is planning customer tastings for the new vodka in Knightsbridge, Edinburgh, Manchester, Leeds, Bristol and Birmingham.

The new release will also be in the on-trade through select cocktail bars, clubs and restaurants in London, Manchester and Birmingham.

D1 Potato Vodka is available to both the on- and off-trade through Coe Vintners and Boutique Brands.

The launch follows on from the release of D1 London Gin earlier last year.

The gin brand won a silver medal at the 2015 San Francisco World Spirits Competition.

Dominic Limbrey, founder of D.J. Limbrey Distilling said: "Having established an award-winning London Dry Gin, we've set our sights on the vodka category. We have transferred our gin's innovative design and versatility into this new category so that people can enjoy D1 Potato Vodka in a way that reflects their individual taste and style.

"Harvey Nichols shares our passion for international design and uncompromising quality and we're pleased to be partnering with them and select on-trade venues across the country.

"We are also proud to announce our collaboration with Boutique Brands, the luxury drinks brand development specialists, who will be exclusive distribution agents for both our new D1 Potato Vodka and our existing D1 London Gin. "

D.J. Limbrey Distilling, which is based in Mayfair, has partnered with international contemporary artist Jacky Tsai on the design of both its gin and vodka brands.

The reversible bottle features Tsai's Stained Glass Skull, which references both Christian iconography and Mexico's Calavera sugar skulls.

The design gives the D1 range an emphatic presence both on the back bar and at point of sale display.

The launch of D1 Potato Vodka is accompanied by skull bottle coolers and ice mould designs to enable offer venues to offer customers a distinctive and memorable serve.

D1 Potato Vodka will retail at £39.95.