Sherry seizes first .wine domain

By Mathew Lyons

Published: 14 December, 2015

Sherry has become the first wine brand to use the new top-level domain of .wine to mark its presence on the internet.

The new Sherry Wine website, which was launched in the autumn in Spanish, English, Dutch and German, will now be found at sherry.wine, rather than sherry.org.

It features a range of expert and user-generated content, including news updates, interviews, events, cocktails, recipes and food-pairing tips.

Cesar Saldaña, general manager of the Sherry Wine Council, El Consejo Regulador, said: "The new website domain sherry.wine offers a perfect synergy with the recent rebranding of the Sherry Wines website. It makes sense to finish the year with yet more innovation, as the first wine region to use the .wine domain.

We're looking forward to further growth in 2016, continuing to inspire our global community of food and wine professionals, as well as developing new initiatives which complement our existing campaigns through a more integrated marketing approach using our online platforms worldwide."

The news caps a busy year for Sherry, with the 80th anniversary of the Jerez DO in March; the sixth annual of the Copa Jerez Sherry Wine pairing competition in June; the 10th anniversary of the annual US Sherry Cocktail Competition in October; and the second International Sherry Week in November.

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