Adnams revamps Copper House vodka under East Coast name

By Nigel Huddleston

Published: 12 August, 2015

Suffolk brewer and distiller Adnams has renamed its Copper House barley vodka as East Coast Single Malt Vodka.

The new-look branding features clouds and seagulls in a nod to Adnams' coastal location along with hand-drawn ears of barley.

It follows a redesign of the producer's Copper House gin in April.

Marketing director Emma Hibbert said: "With increasing emphasis being placed on spirit packaging, it is important for our products to remain individual in an increasingly crowded market.

"The new design is bright and modern, exciting on the eye, while highlighting our point-of-difference from other craft distillers."

Designer Lee Cook, from Cook Chick Design, added: "The new bottle design for East Coast was conceived at the same time as the bottle for Copper House gin, so stylistically the two fit together as a pair and complement each other.

"We've achieved this by using a bold colour palette, adopting red as the main colour for the vodka, which sits well in the Vodka arena, and blue for the gin.

"With these new designs we have defined a unique character for Adnams' core range of spirits, reflecting the brand's individual approach to spirit making.

"The illustrations are inspired by Adnams' hand-crafted approach to spirit production and grain-to-glass distilling method, and the image of the tractor on the vodka pays homage to the locally-grown barley from which the vodka is made."

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