Greenall's gin owner Quintessential Brands is beefing up its presence in export markets and entering the global travel retail market for the first time.
The company has expanded its international commercial team with the appointment of three new members.
Nicolas Waymel has joined as international commercial manager for southern and western Europe, having previously worked for Möet Hennessy, Osborne and Maxxium.
Margaux Maupate has joined from Remy Cointreau as international market development executive.
The new international commercial manager for northern and eastern Europe, the Middle East and Africa is James Barnett, who has joined after eight years at William Grant.
The appointments come a week after the UK government said it thought gin had the potential to be as big an export success for the UK as Scotch whisky already is.
Commercial director William Ovens said: "They have all worked for leading drinks companies and bring a wealth of experience to our business.
"We now have a team of regional heads based in market, managing Europe, Asia and North America, and this will allow us to take the business to the next level.
"We have appointed recently high quality distributors in various key markets and we are in the advanced stages of discussion with several parties to enter new markets."
Quintessential Brands' portfolio includes Greenall's and Ophir gins, Feeney's and O'Mara's Irish cream liqueurs, The Dubliner and Dublin Liberties Irish whiskeys and the liqueurs Alizé and Toussaint.