Stolichnaya grasps the spirit of Ibiza in hotel deal

By Nigel Huddleston

Published: 12 June, 2015

Stolichnaya Russian vodka is using a new campaign to position itself as the "vodka of Ibiza", the holiday destination of choice for party people.

Stolichnaya premium vodka is using a new campaign to position itself as the "vodka of Ibiza", the holiday destination of choice for party people.

The brand has signed a three-year partnership deal with the Palladium Hotel Group for the island's Ushuaia Ibiza Beach and Hard Rock hotels.

The agreement includes co-branding activity, sponsorships, competitions, dedicated social media content and a clothing line.

Jean-Dominique Andreu, Stoli's regional managing director for Europe, said the deal would enable it to "show the world's most discerning clubbers and cocktail drinkers the character and spirit of Stoli".

He added: "For years Stoli has been known as the original vodka and now we can bring our story to the world through this iconic partnership and regional focus."

Palladium's brand ambassador and sponsorship director Danny Gomez Korf said: "Stoli's reputation for quality and heritage, along with its international cosmopolitan personality is the perfect fit for us and our customers."

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