Subscriber login Close [x]
remember me
You are not logged in.

Carlsberg UK signs pledges not to sell more than four units in one can

Published:  24 December, 2014

Carlsberg UK has committed to the government's Public Health Responsibility Deal pledge on packaging - stating it will not sell any carbonated product with more than four units of alcohol in a single-serve can.

Carlsberg UK has committed to the government's Public Health Responsibility Deal pledge on packaging - stating it will not sell any carbonated product with more than four units of alcohol in a single-serve can.

CarlsbergCarlsberg UK signs up to packaging pledge

The pledge will be implemented over the course of 2015, and is expected to complete by the autumn.

Bruce Ray, corporate affairs director at Carlsberg UK, said the group had already signed 13 pledges under the Responsibility Deal to date, adding "we recognise the important role packaging can play alongside other factors in creating a responsible drinking environment".

"It is clearly down to individual consumers how they drink our products, but to help create this responsible drinking environment, we will be reviewing our portfolio and withdrawing any single-serve cans containing over four units of alcohol from sale during 2015.

"This is obviously complex given our extensive supply chain, but we are committed to continue working with all of our customers on how to best implement this and we look forward to seeing the continuing positive impact of the packaging pledge," added Ray.

The company also said it is planning to extend its range of low alcohol and alcohol-free beers in 2015. It already sells Holsten Alcohol-Free, Carlsberg Citrus (2.8% abv) and Skol Lager (2.8% abv).

Carlsberg UK employs 1,800 people and owns brands including Carlsberg, Tuborg, San Miguel, Mahou, Tetley's, Staropramen and Somersby Cider. The group also has a wine division - Crown Cellars.

For more details on the government's Public Health Responsibility Deal and the pledges made under it, click here.  

Keywords: