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James Bond returns to vodka - Belvedere vodka for new Spectre film

Published:  16 December, 2014

Bond is back and this time's he's drinking vodka. Belvedere vodka to be exact.

Source: Image: Col Pics©/Everett/REXBond is set to turn to Belvedere vodka in the new Spectre film out later in the year

Yes, after his foray swigging out of a bottle of Heineken in Skyfall, James Bond fans will be pleased to hear that he has back on the hard stuff in the new film, Spectre, with a no doubt super multi-million pound deal with Belvedere vodka.

For Bond's 24th outing, which is due to hit cinemas on November 6, 2015, he will at some stage turn to the support of a vodka martini made from a Belvedere bottle.

To mark the sponsorship Belvedere is to release two custom made, limited edition bottles to celebrate Bond's vodka martini 'Shaken not Stirred' heritage.

It is even going as far to replace the image of the Belvedere Palace on its label with MI6 headquarters. But with only 100 bottles up for grabs for one of the limited editions they are hardly going to be in a quality drinks street store near you.

Belvedere will capitalise on its Bond link up with a global advertising campaign and a wide range of promotional activities around the film's launch. The marketing campaign will start in February 2015 and include point of sale in both the on and off0-trades.

Charles Gibb, president of Belvedere Vodka, said he had met with the Bond producers for "know your martini sessions" where they were able to try out some martini combinations for themselves. With his PR hat on he added of the sponsorship: "James Bond is recognised as the most admired and influential tastemaker in the world. We're delighted that Belvedere will be partnering with Spectre, our largest global partnership to date."

Dwight Caines, president of theatrical marketing for Sony Pictures, added: "James Bond's cool attitude and stylish sophistication have always gone hand-in-hand with his choice of vodka martini. Belvedere is a perfect match."

Robbie Coltrane and Pierce BrosnanRobbie Coltrane and Pierce Brosnan

Bond aficionados will remember Smirnoff's long association with the films, particularly during the Pierce Brosnan years and his run-ins with Robbie Coltrane, who played  ex-KGB turned Russian mafia head, Valentin Dmitrovich Zukovsky, in GoldenEye and The World is Not Enough. Their encounters included the appearance of a bottle of Smirnoff vodka carefully placed in front of the camera.

Bond author and creator, Ian Fleming famously created the Vesper martini at the Duke's hotel in London St James's and it appeared in the  first book, Casino Royale.

Professor James Chapman, professor of Film Studies at Leicester University and author of Licence to Thrill, a cultural history of James Bond, said: "The news that Bond will once again be drinking premium vodka in the forthcoming film Spectre will be welcomed by all Bond fans as a return to the true 007."