Thibaud André on the emerging culture of drinking wine in China

China has never been a country with a true culture of wine. Even today, Chinese consumers do not have a deep knowledge and wine does not benefit from the same status it enjoys in Western countries. However, according to a recent survey from Vinexpo, China, in 2013 became the first market in the world for consuming red wine. Of course, China's huge population helps when it comes to comparing a total amount with say France or Italy. Chinese consumption is still far lower on a per capita basis. But still, this change of lead is a strong sign and highlights China as a fast growing market.