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Mills Reef jumps to Private Liquor Brands

Published:  23 July, 2008

Mills Reef to provide high-quality wine list

Mills Reef Winery has announced that Private Liquor Brands has taken over as its UK and Ireland distributor from Forth Wines. Mills Reef export manager Warren Preston said: "Forth Wines has done an excellent job developing our wine sales into the hotel and restaurant trade but we now feel we need more exposure in off-licences in the south of England. The directors of Mills Reef had decided that Private Liquor Brands are a company that could provide this." David McCord, New World director at Private Liquor Brands, who recently visited the winery in New Zealand, said: "Mills Reef would provide a high-quality list of wines for the PLB portfolio." Mills Reef produces around 50,000 cases per annum. Its first vintage was in 1989. The family-owned company sources its grapes primarily from Hawkes Bay, where the company owns a 40-acre vineyard.