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Greenall's Gin enjoys sales growth as it passes 100,000 cases mark

Published:  18 November, 2013

Greenall's Original London Dry Gin has surpassed the 100,000 nine litre case mark for the first time in the UK. The company said it has almost doubled its volume over the past three years and the brand has grown 33% in volume over the past year, according to Nielsen.

Brand owner Quintessential Brands plans to drive growth in both the UK and international markets with "increased investment" and "a number of new products". The gin has a retail sales value of £20m with more than 1.2m 70cl bottles sold in the UK on and off trades.

Joanne Moore, master distiller said: "We are rightly proud of our best-selling gin brand and look forward to introducing this approachable, well-priced gin to a younger generation of gin drinkers."

Stephen Loftus, director of brands at Quintessential Brands, said: "We are very excited by the momentum we have with Greenall's and are starting to drive significant engagement with the on-trade and continue to have considerable growth opportunities in the off-trade. A key strategy to deliver this growth will be an increased investment behind innovation and brand awareness,  with a number of new products planned for launch next spring, supported by an integrated marketing plan."

The gin's rrp is £15.49.

The company has also launched a limited edition sloe gin under its Bloom brand. Sloe Bloom is exclusively available from Harvey Nichols' seven stores and online, as well as at Taste of Christmas (21 - 24 November, Tobacco Dock, London). It is to retail for £25 and it has an abv of 28%.