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Chivas Regal joins forces with Savile Row Bespoke Association

Published:  14 October, 2013

Chivas Regal has joined forces with the Savile Row Bespoke Association - its latest in a string of partnerships with key brands in the fashion industry.

After partnering with the likes of Vivienne Westwood and Christian Lacroix, the Savile Row partnership will see Chivas Regal collaborate with British fashion designer Patrick Grant to launch a high-end gift tin for its 12 Year Old Scotch whisky.

The gift pack carries an rrp of £27.49 and the design is inspired by Grant's suit designs. Tying in with Chivas Regal's Made for Gentlemen campaign, the pack shows the silhouette of a man dressed in a sharp suit.

Vicky Wood, head of marketing at Pernod Ricard UK, said: "This unique partnership celebrates the synergies between heritage, craftsmanship and style, and provides an opportunity for Chivas to work creatively with a like-minded brand. It also allows us to develop tailored serves that truly reflect the partnership and engage consumers through our on-trade partners.

"Together with Patrick we have developed a limited edition that highlights the luxury and quality credentials of both Chivas and Savile Row in a way that will enable off-trade retailers to reap the benefits, by offering their customers the chance to own a premium and limited collection product."