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Laura Vickers on what wine brands can learn from success of revamped Black Tower

Published:  17 September, 2013

The iconic black bottle of Black Towerhad its peak back in the 1980s, reaching sales of 18 million bottles a year, but their sales nosedived in the 1990s as New World wines grew in popularity and filled their place in the market. Since then, the company has been striving to recover its previous levels of success.

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