Bibendum signs Brazil deal

By Lucy Britner

Published: 15 May, 2013

Bibendum has signed an exclusive distribution agreement with Brazilian wine producer Miolo.

The companies have been working together since 2009 and Miolo produced one of the Olympic wines that Bibendum supplied to the London 2012 Games. The new partnership means Bibendum will now distribute Miolo's wines across all UK sales channels.

According to Bibendum, Miolo is the largest producer of quality wines in Brazil, with 1200 hectares of vineyards.

Andrew Shaw, Bibendum head of buying, said: "Brazil offers something completely different from Chile and Argentina in terms of climatic and viticultural conditions. The best regions are cooler and have a much more European climate. What is really exciting for me is the diversity of wine the country offers, from fruit-driven varietal wines to world class wines that showcase their fantastic terroir."

Michael Saunders, Bibendum managing director, added: "With the 2014 World Cup and 2016 Rio Olympics on the horizon, we expect interest in Brazilian culture, including food and wine, to explode in the next few years."

Adriano Miolo, CEO and winemaking director of the Miolo Wine Group, said: "Having grown exports to the UK over the last five years, it made sense that we consolidate our distribution with one great partner such as Bibendum."

The partnership between Bibendum and Miolo began this month and Bibendum is to launch a new range of wines over the summer.

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