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Lanson bucks Champagne trend with sales growth

Published:  16 October, 2012

Lanson Champagne has revealed 6% growth in value for the UK market against a 2.4% drop across the Champagne category as a whole.

Split into categories, its Lanson's Black Label sales by value were up 6%, Lanson Rosé up 12% and Lanson's Vintage label has risen by almost 11%. However, volume sales are slightly down, by 6%, but ahead of the Champagne market, which is down 8% (source: Nielsen, September 15, 2012).

Paul Beavis, managing director of Lanson International UK, said: "We are really encouraged by this performance, particularly given the challenging trading conditions
in this market. We are committed to building the category, despite the
low-growth environment."

He added: "Consumers want enrichment through experience, and we have very clear
plans in place to ensure we continue to deliver it."

Lanson International's strong sales performance follows its Summer of Celebration, campaign, which included partnering Wimbledon as the official supplier of Champagne to the Championships and the Big Jubilee Lunch 2012, organised by the Eden Project and part of the central programme of the Diamond Jubilee

It has also recently launched the Lanson Bar at the O2 Arena in London's Docklands, which is set to run throughout 2013.