12x75 launches online fine wine search service

Published: 18 July, 2012

12x75.com has started up its own online fine wine searcher service.

The service is still in its early days, but it is working with its current fine wine partners, including Fine & Rare, Bordeaux Index, Premier Cru and Ditton Wine Traders, to host all their most up to date offers and prices.

12x75.com has built up its reputation over the last year and a growing following for its irreverent blog taking a more tongue in cheek look at fine wine.

It now hopes to build up its profile in fine wine by allowing users to go on to its site, type in a particular wine they are looking for and then see which traders are stocking it at which price. The prices given are all in bond prices.

It works by crawling participating broker sites overnight to ensure it has the very latest wines and prices available each day to its users.

It then lists wines available by that producer by vintage, size of order needed (eg 12x75, 6x75, 1x75), number of orders per wine available, name of merchant, and its status (eg in bond, en primeur).

12x75.com has also built a presence through Twitter with its hashtag #7wordwinereview.

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