Accolade Wines acquires Geyser Peak

Published: 06 June, 2012

Accolade Wines has acquired Californian brand Geyser Peak, as well as stablemates Atlas Peak and XYZin, from Ascentia Wine Estates, with the aim of spearheading growth in the US.

Chief executive Troy Christensen said he could see a "tremendous opportunity" within the US to grow the brands.

"But we also have the capacity to fit them within the portfolio we are now marketing in Europe, the UK and the rapidly developing Asian markets, especially China," he added.

Geyser Peak, in Alexander Valley, Sonoma, and Napa Valley-based Atlas Peak bring two of California's best appellations to Ascentia's portfolio, which already includes top brands from key Australian, South African and Old World wine regions.

As part of the deal, Accolade Wines will be leasing Geyser Peak's iconic homestead, its winery, 38ha of prime Cabernet Sauvignon vineyard and the winery's cellar door.

Accolade Wines' managing director for North America, Tim Matz, said: "Geyser Peak in the Alexander Valley has an outstanding reputation. It's one of the most awarded wineries in Sonoma and we will be exploring the opportunity to expand the higher end of the range, while bringing new products to market.

"We see Geyser Peak homestead as the centerpiece of a range of outstanding experiential events that will help bring new lustre to the shining Geyser Peak story," he said.

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