Slurp announces online orders up 162%
Online retailer Slurp, has announced record sales over the Christmas period, with orders up 162% in December and a revenue leap of 73.4%.
Online retailer Slurp, has announced record sales over the Christmas period, with orders up 162% in December and a revenue leap of 73.4%.
It claims more than 50% of customers ordering in December were new to the site.
Slurp saw especially strong demand for wine, spirit and beer gifts, pre-mixed festive cases and corporate presents.
Last minute orders were also strong with consumers tempted by guaranteed Christmas delivery until December 23.
Internet orders and website traffic peaked on December 13 - with traffic in the two weeks prior to Christmas averaging 200% higher than normal.
Chief executive officer, Dr Jeremy Howard hailed it as a "breakthrough".
"Having over 2,000 different lines in our West London hub for next day delivery really proved its worth this year.
"Customers were able to order to their exact requirements until very late - and they did.
"We saw no hangover from last year when mid-December snow led to some delays.
"The really pleasing thing for us was that well over 50% of customers ordering in December were new to Slurp."
Howard added: "Christmas 2011 saw the online wine sector really 'come of age'.
"We expect many of the customers who shopped online for the first time to remain with us, hastening the migration from the high street struggle to the ease of screen and home delivery."
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