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Portobello Star bar launches its very own gin

Published:  25 November, 2011

A new London Dry Gin has hit the market to rival the likes of Beefeater and Whitley Neill.

Portobello Road Gin no.171 is distilled in West London from a blend of traditional gin botanicals shipped from Europe, The East Indies and the Commonwealth. It is the brainchild of entrepreneur Ged Feltham - the owner of the Portobello Star bar on Portobello Road.

This month the bar opened what it claims is the second smallest museum in London - The Ginstitute - which aims to tell the story of distilled London Gin in an entertaining and educational way.

Housed on the top floor of the same building is London's smallest working copper pot gin distillery where visitors can sample, taste and blend 25 different single botanical flavoured distillates. The project is managed by the Portobello Star's gin expert Jake Burger.

Portobello Star said it is so convinced of the "outstanding quality" of its new gin that any customer who is dissatisfied with their purchase will be welcomed to 171 Portobello Road, on surrender of their old bottle, to blend a replacement bottle tailored to their own personal tastes.

The gin will be available from Gerry's Wine & Spirits, Soho; Latitude Wine & Liquor Merchants, Leeds; The Bon Vivant's Companion, Edinburgh;; as well as direct from the bar. It has an rrp of £24.