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ViVAS to be sole wine supplier to TGI Friday's

Published:  13 October, 2011

ViVAS has signed an agreement with the TGI Friday's restaurant chain to become its exclusive wine supplier.

The listing, which will cover all 56 restaurants, consists of five red, five white, two rosé and three sparkling wines. 

ViVAS, the joint venture with Bibendum and 3663, has used Bibendum's consumer insight data to help choose the most appropriate wines for the TGI clientele - younger couples, families and the party crowd.

The range includes favourites from Chile and Italy as well as emerging varieties such as Fiano and Malbec.

As part of the new range, the ViVAS category development team have visited each restaurant to train staff and help familiarise them with the new wines. It has also issued training tools for TGI.