China drives Pernod Ricard sales growth
China was the most important contributer to Pernod Ricard sales results in the first half of the 2007/2008 financial year.
Read more...China was the most important contributer to Pernod Ricard sales results in the first half of the 2007/2008 financial year.
Read more...Exports shipped directly to China increased by 73.8% to 31,969 hectolitres in the last 12 months to November, Cognac trade body BNIC said.
The names of the world's most renowned wine-producing areas has been officially redrawn to include countries such as China, India, Georgia, Canada, New Mexico and Belgium.
CHINA: The country's top quality watchdog yesterday (September 5) began a 10-day crackdown on illegal alcohol production in four provinces, as a curtain raiser to a series of food safety and product quality inspections.
Whisky prices set to rise 10% or more a year due to growing international interest.
Diageo has taken a step forward in the Chinese market by entering a joint venture with Sichuan Chengdu Quanxing.
China is in the middle of a Scotch boom, with sales up 124% in the last six months due to drinkers mixing the whisky with locally produced green tea.
By Nicolas Belfrage MW & Franco Ziliani
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