Rum’s challenges and opportunities are clearly visible in the on-trade, where it is widely championed by bartenders and misunderstood by consumers. Jo Gilbert sets out to explore the many ways thisclassic party drink is unlocking its full potential
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Drinks brand owner and distributor Proof Drinks is gearing up for the next phase of its growth as the company confirms the appointment of Jeremy Hill as managing director.
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A new family-run £100,000 rum distillery in central Scotland is preparing to start production.
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Usain Bolt’s restaurant, Tracks & Records, which is set to open in London next month, will boast over 150 rums – 100 of which are Jamaican.
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Emporia Brands has expanded its portfolio with a raft of rums alongside a mustard liqueur.
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Halewood Wines & Spirits has announced a number of changes to its line-up while revealing a new spirits focus for its agency business.
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Halewood Wines & Spirits has acquired spiced rum brand Dead Man’s Fingers for an undisclosed sum.
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Think Rum revealed the winners of this year’s awards at the second annual event held last week, with Sly Augustin taking the prestigious Rum Champion of the Year gong and the Best Individual Rum Bar award.
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The number of UK distilleries in the UK has doubled in the past five years, boosted by the gin boom.
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UK rum sales are predicted to have broken the £1bn barrier at the end of last year for the first time.
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There has been no shortage of evolution in the drinks world over the past year, providing canny operators with plenty of openings for upping customer engagement. Andrew Catchpole reports
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It’s almost time for our Think Rum event, which will once again kick off the New Year with a day of debates, tastings and presentations to delve deeper into this incredibly versatile and increasingly popular category.
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Beam Suntory has given its ‘super’ premium Cruzan Distiller’s Collection a makeover designed to set it apart from its cheaper, fruit-flavoured stable mate.
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Hot on the heels of gin, rum is the latest spirit set to reach sales of £1 billion later this year.
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Quintessential Brands has signed a deal as the UK distributor for Cockspur rum.
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William Grant & Sons has unveiled a new limited-edition bottle design for premium spiced rum, Sailor Jerry.
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Premium spirits distributor Mangrove has released a new rum which draws on the setting which inspired a Daphne du Maurier novel.
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London-based agency Spirit Cartel has been taken on to distribute Isla del Tesoro rum, which for 50 years was made for controversial Cuban revolutionary Fidel Castro’s personal consumption.
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Diageo has signed ex-England football captain Rio Ferdinand to head up a new global TV campaign for the rum brand.
The commercial, which kicks off today in the UK, features Ferdinand and brand ambassador Captain Morgan, and is focused on the former’s insatiable appetite for ‘fun and infectious’ humour. T
Sales of bourbon could rival those of Scotch in the UK over the next five to ten years new data has shown.
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