The Instituto dos Vinhos do Douro e Porto (IVDP) has given Port producers the green light for the commercialisation of Port & Tonic RTDs, dubbed as 'Portonic' by the trade.
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The low and no category came into its own in 2020, but how can producers communicate
its true riches to consumers? Nigel Huddleston investigates.
In the battle for low/no customers, Frankenstein wine may not be the answer, writes Chris Losh
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Wine and spirits stores will be at the forefront of community bonding over the next decade, as retail finds new and inventive ways of keeping customers coming back for more.
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The term ‘corked’ refers to broken pieces of cork in a wine bottle and ‘terroir’ is a genre of French horror film, according to many consumers in our great wine-drinking nation.
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Global wine company Gallo Family Vineyards are launching a new marketing campaign to promote the range’s new summer variants
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