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Multi-million dollar global investment for Tullamore Dew

Published:  20 September, 2011

Irish whiskey brand Tullamore Dew has received a multi-million dollar investment worldwide - inlcuding new packaging, and ad campaign.

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Alcohol charity starts life with £13m funding

Published:  14 September, 2011

A new alcohol charity has pledged to use research to find a solution to the UK's drink problems.

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Casella's McPherson joins Rosemount team

Published:  14 September, 2011

Treasury Wine Estates has named Angus McPherson as the new managing director of Australian wine brand Rosemount.

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Boutique Bar Show returns September

Published:  24 August, 2011

The Boutique Bar Show returns to London next month for its fifth year.

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Pernod Ricard to trial Absolut iPad displays in Tesco stores

Published:  16 August, 2011

Pernod Ricard owned brand Absolut, is to trial in-store iPad displays in selected Tesco stores to encourage purchase of its vodka brand.

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Bacardi pitches Oakheart exclusively at men

Published:  15 August, 2011

Male drinkers aged 18 to 24 who love "adventure, fun and girls" are the target audience of Bacardi's new spiced rum-based spirit.

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William Grant & Sons appoints former Gucci head

Published:  09 August, 2011

William Grant & Sons has announced the appointment of former chief executive officer and president of the Gucci Group, Robert Polet to the company's board.

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Premium spirits up 11% in on and off-trades

Published:  22 July, 2011

Premium spirits have grown by 11% in value in the on and off-trades in the past year, according to a new report carried out for First Drinks.

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Pernod Ricard signs deal with premium tequila

Published:  20 July, 2011

Ultra premium tequila brand Avión has joined the Pernod Ricard portfolio.

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Who has signed up?

Published:  13 July, 2011

As of July 2011, 220 firms have signed up to the deal, with 110 of those agreeing to the alcohol pledges. Jeremy Beadles, chief executive of the WSTA and co-chairman of the Responsibility Deal's alcohol, says the drinks trade's participation is "way beyond other sectors".

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New UK bosses for Diageo and Pernod Ricard

Published:  08 July, 2011

Drinks giants Diageo and Pernod Ricard have both appointed new UK bosses.

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Chambord seeks talented bartenders and chefs

Published:  04 July, 2011

Chambord is offering the UK's most talented bartenders and chefs the chance to have their cocktail or culinary creation served at a major drinks industry event in London. 

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Pernod Ricard launches Beefeater London Market Gin

Published:  09 June, 2011

Pernod Ricard UK, has launched a limited edition expression inspired by the diversity of London food markets, the Beefeater London Market Gin.

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First Drinks pushes mixed serves

Published:  06 June, 2011

Encouraging consumers to trial simple mixed serves of its key brands is central to First Drinks' summer marketing campaign.

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Bacardi sends out team of mixologists to bars

Published:  27 May, 2011

Bacardi is sending out a team of mixologists to bars, music festivals and events across the country to "reduce the pressure on a venues' main bar, provide perfectly served drinks and increase revenue".

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Pernod Ricard launches global initiative, Responsib'ALL Day

Published:  25 May, 2011

Pernod Ricard has launched a global awareness day called, Responsib'ALL Day in a bid to tackle drink driving.

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Drinks giants in $1.9m fines for "slotting fee" violations in Las Vegas

Published:  11 May, 2011

Multinational drinks companies, including Diageo, Pernod Ricard and Gallo, have agreed to pay fines of up to $1.9 million after The Alcohol and Tobacco Tax and Trade Bureau (TTB) in the US accused them of violating the tied house "slotting fee" provisions of the Federal Alcohol Administration Act (FAA Act).

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Drinks industry pledges £500,000 to Best Bar None scheme

Published:  11 May, 2011

Bacardi Brown-Forman Brands, Diageo, Heineken and Molson Coors have pledged half a million pounds to the Best Bar None scheme to help tackle national alcohol related crime.

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Q3 sales up 5% at Pernod Ricard

Published:  05 May, 2011

Pernod Ricard has posted a third quarter sales increase of 5%, thanks to strong growth in emerging markets and premium brands and a 2% recovery in more mature markets. 

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Bacardi launches global web community for bartenders

Published:  28 April, 2011

Bacardi has launched an online global web community aimed at helping bartenders around the world to elevate their skills and reach career goals.

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